Making complex products easier to understand, use and evaluate.

I work with technical and information-rich products — organising source material and shaping clearer manuals, product content, websites, diagrams and other visual explanations.

Product / information / representation / communication

Where I tend to be useful

  1. The product is hard to explain clearly.

    Features, configurations or processes make sense to the people who know the product, but not necessarily to someone seeing or using it for the first time.

  2. The information is there, but it is hard to use.

    Specifications, existing documents and other source material contain the facts, but they are scattered, repetitive or difficult to navigate.

  3. People need to see how something works.

    Assembly, operation or technical relationships may be clearer through diagrams, 3D-based illustrations, motion or other visual explanation than through more text.

  4. The website does not make the product easier to understand.

    For technical or information-heavy offers, the problem may be product hierarchy, content order or missing detail — not simply the visual design of the page.

Kontakt-Simon programmable thermostat

Turning dense product logic into compact, usable guidance.

A small control product needed to communicate installation, connection logic, operating states and display behaviour across a tightly constrained multilingual instruction.

Thermostat instruction showing installation guidance and technical visual explanation.
Detail from the thermostat instruction showing an annotated product display and the meaning of interface states.
A compact instruction has to hold several kinds of product knowledge at once: installation, connection, operation and interface explanation.

Selected work / 02 · Working proof slot

Helping people navigate a complex offer and reach the right product information.

Product content can be technically complete and still leave buyers unsure what fits, how variants differ or where to find the detail they need. This working slot will be replaced by real digital or system proof.

Real asset to select

Digital / system / ownership proof

The final visual should demonstrate product hierarchy, information structure or a buyer-facing digital decision — not simply another deliverable format.

Working composition only. The evidence will determine whether this remains a split reasoning case.

Selected work / 03 · Working proof slot

Turning source material into a visual explanation people can follow.

When a product relationship is spatial, sequential or difficult to describe, the value lies in deciding what to show, what to remove and how to sequence the explanation. Real proof still needs to be selected.

  1. 01 · SourceReal input

    Product, footage, CAD, specifications or other source material.

  2. 02 · ReasoningWhat to show

    Selection, simplification, sequence and the communication decision.

  3. 03 · OutcomeReal proof

    Final visual, motion or product-facing communication asset.

Proof status

Needs proof decision · candidate should diversify medium and ownership evidence.

Expertise

Different problems need different forms of explanation.

A manual, product page, diagram or video can solve different parts of the same problem. My background lets me work across technical communication, information design, web and visual media without treating the format as the starting point.

Explore expertise
  • Product & technical communication
  • Information structure
  • Web & digital
  • Visual explanation

Commercial relevance

When it makes sense to talk

If you have a technical product that is difficult to explain, organise or present clearly, send me a short description of the problem. I can usually tell whether my background is a good fit.

Discuss a project

Insights

Notes on making technical products easier to understand.

Practical analyses, experiments and decision frameworks around product communication, content structure, technical visuals and product-focused websites.

Read insights

Experience

Visual, digital and technical work — developed over time, not assembled as a skills list.

My background began in graphic and visual design, expanded into web and 3D, and later moved deeper into technical products, documentation and information design. Running a business added broader responsibility for projects, clients and how the work gets delivered.

  1. 2023 — nowProjectowanie Instrukcji / Instrioo

    Technical communication, documentation, information design and business ownership.

  2. 2020 — 2023Hager Group

    Graphic design, product communication, motion and video in an international technical organisation.

  3. 2015 — 2019Module Technologies

    Visual, web and 3D communication for technical products and a growing company.

  4. 2013 — 2015No Limit Studio

    Graphic design, print production and web work across commercial client projects.

Contact

Working on a product that is difficult to explain?

Send me a short description of the product, the audience and what currently is not working. You do not need a finished brief.

Discuss a project

Career opportunities, partnerships and referrals can use the same contact route.